Colgate-Palmolive is reviewing Chinese toothpaste brand Darlie as firms reassess race stereotypes in products.
It is owned by Colgate and its joint venture partner Hawley & Hazel and sold widely across Asia.
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A string of high-profile brands are also reviewing names and logos in light of the racism demonstrations and debate in the US.
The toothpaste brand was originally called Darkie before it was changed to Darlie in 1989, following pressure from shareholders and other groups.